| Traffic Watch™ - Web Site Statistics software that are typically provided for free by hosting companies are very elementary and only give a very broad overview of visitor traffic on your web site. They provide aspects such as total hits and page views per day, month, quarter, and year, as well as referral source reports, inbound link reports, and visitor browser information. Unfortunately, the precise details that a company can use to identify the strengths and weaknesses of each individual web page as well as its entire web site are simply not available.
Traffic Watch™ was developed to fulfill this market need. Traffic Watch™ was specifically developed to provide detailed reports on the behavioral patterns of all visitors of a web site. It also tracks visitors clicking on inbound links from other web sites and/or mass marketing emails that your company sends out. The goal of Traffic Watch™ is to empower executives to with the following information:
- Web Page Popularity Report - from greatest amount of visitors to the least with actual numbers (or the opposite), this report can be sorted by day, week, month, year, and even with a custom date range. It can also be sorted by any specific inbound link or referral source. For example, if you wanted to study the popularity of your web pages based upon an inbound link from a banner ad on another web site, you can easily pull a report and see how many visitors it has generated. However, what good is this information if you can’t see exact reports on where exactly these visitors have gone on your web site? Are they seeing the web pages and information you want them to see? Or, are they being led off in a completely different direction than you intended?
If there are key web pages on any web site, and it turns out that these pages are rarely being viewed, executives need to know this information as soon as possible. The same rule applies if certain pages are attracting a mass audience over others. Both examples require executive analysis and attention.
Traffic Watch™ allows you to see all of this critical information so that executives know exactly which web pages are accomplishing the company’s goals, and which ones are not. Traffic Watch™ ensures that executives have complete control over the web site.
- Traffic Pattern Report – This report, which is directly tied in with the Web Page Popularity Report, breaks down the number of visitors for the web site into a very detailed list of visitor traffic patterns and ranks them from greatest to least. You can see exactly where most of your visitors from any specific lead source go once they have landed on your site. You can see how many people are leaving your site, and how many are converting into sales.
- Conversion reports with actual numbers –
Google Adwords and Overture are examples of two companies that offer conversion tracking for your paid advertisements with them. However, tracking conversions per key term (or inbound link source), which is all that they provide, is extremely limiting the information that would really help an executive. What about having a detailed report of the precise web pages on your web site that are responsible for closing the sale of a specific inbound link source? Rather than only seeing a conversion rate and dollar amount (as provided by Google and Overture) per inbound link source, wouldn’t you like to go one step further and see detailed reports of exactly what traffic pattern led to the conversions? Wouldn’t you like to also see what did not lead to conversions, so that you can make adjustments and improvements? Without this necessary information, how can one expect to increase conversion rates per inbound link source?
Regardless of whether you spend a significant amount of mass marketing emails, or have a significant amount of inbound links or banner advertisements, Traffic Watch™ is a self sufficient, user-friendly application that will empower executives with the ongoing information required to develop, maintain, and grow a completely successful web site.
Price: Coming Soon |
